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ATM Profit ATM Profit Calculator

Having an ATM machine in your establishment can significantly increase your monthly revenue because of the added foot traffic they bring in. Once you get the customer inside, most times they spend their money there too. PLUS...since they are paying cash, NO MORE CREDIT CARD FEES! With every withdraw made from the machine, you receive surcharge revenue.

Industry statistics indicate on average, 3%-5% of a business's customers use the ATM machine on the premisis. In order to estimate the usage of the machine, let's be conservative and use 3% in our calculations. For this example, we will assume that the merchant owns his own. (The merchant surcharge varies if the machine is placed or split.)

Fill in the blanks below to calculate your ATM profits.

Daily Customer Count x 0.03 = __________ transactions per day.

(The surcharge paid to the store owner on an ATM transaction is $1.50)

ATM transactions x surcharge = __________ (daily surcharge revenue)

Daily surcharge revenue x 30 days = __________ (monthly surcharge revenue)

Monthly surcharge revenue x 12 months = __________ (yearly surcharge revenue)

After entering your daily numbers and the surcharge, you will be able to estimate what your daily, monthly, and yearly surcharge revenue will be.

ATM Profit Example

Surcharge Revenue

In this example, we will assume the we had free ATM placement and the store owner is receiving 50c per transaction. Let's say your establishment sees 300 customers a day. We will take 3% of that which gives us 9 people using the ATM machine a day.

9 ATM transactions x $.50 = in daily surcharge revenue
Let's multiply the daily surcharge revenue $4.50 in daily surcharge revenue.
Let's multiply the daily surcharge revenue $4.50 x 30 days, which gives us $135 in monthly surcharge revenue.
Let's multiply the monthly surcharge revenue $135 x 12 months, which gives us $1620 yearly in surcharge revenue.

Additional Spending Revenue

Based on 7-11 statistics for customer spending, a customer who uses a store's ATM spends 25% more in purchases. For this example, let's say an average customer spends $10 in the establishment.

$10 x 25% = $2.50 additional spending revenue per ATM user.
$2.50 x 9 transactions a day = $22.50 additional spending revenue per day.
Let's multiply the additional daily spending revenue x 30 days, which gives us $675 in monthly spending revenue.
Let's multiply the monthly spending revenue $675 x 12 months, which gives us $8100 in yearly spending revenue.

Reduced Credit Card Fees

If we add the increased revenue to the potential credit card processing fees you will save each month instead by receiving cash payments instead, you have established a considerable income generated each year from having an ATM machine in your establishment