ATM Profit Calculator
Having an ATM machine in your establishment can
significantly increase your monthly revenue because of the added
foot traffic they bring in. Once you get the customer inside, most
times they spend their money there too. PLUS...since they are paying
cash, NO MORE CREDIT CARD FEES! With every withdraw made from the
machine, you receive surcharge revenue.
Industry statistics indicate on average, 3%-5% of a business's customers use the ATM machine on the premisis. In order to estimate the usage of the machine, let's be conservative and use 3% in our calculations. For this example, we will assume that the merchant owns his own. (The merchant surcharge varies if the machine is placed or split.)
Fill in the blanks below to calculate your ATM profits.
(The surcharge paid to the store owner on an ATM transaction is $1.50)
ATM transactions x surcharge = __________ (daily surcharge revenue)
Daily surcharge revenue x 30 days = __________ (monthly surcharge revenue)
Monthly surcharge revenue x 12 months = __________ (yearly surcharge revenue)
After entering your daily numbers and the surcharge, you will be able to estimate what your daily, monthly, and yearly surcharge revenue will be.
ATM Profit Example
9 ATM transactions x $.50 = in daily surcharge revenue
Let's multiply the daily surcharge revenue $4.50 in daily surcharge revenue.
Let's multiply the daily surcharge revenue $4.50 x 30 days, which gives us $135 in monthly surcharge revenue.
Let's multiply the monthly surcharge revenue $135 x 12 months, which gives us $1620 yearly in surcharge revenue.
Additional Spending Revenue
$10 x 25% = $2.50 additional spending revenue per ATM user.
$2.50 x 9 transactions a day = $22.50 additional spending revenue per day.
Let's multiply the additional daily spending revenue x 30 days, which gives us $675 in monthly spending revenue.
Let's multiply the monthly spending revenue $675 x 12 months, which gives us $8100 in yearly spending revenue.
Reduced Credit Card Fees