ATM Profit Calculator
Having an ATM machine in your establishment can significantly increase your monthly revenue because of the added foot traffic they bring in.
Once you get the customer inside, most times they spend their money there too. PLUS...since they are paying cash, NO MORE CREDIT CARD FEES! With every withdraw made from the machine, you receive surcharge revenue. Industry statistics indicate on average, 3%-5% of a business's customers use the ATM machine on the premises.
ATM Profit Calculator
ATM Profit ExampleIn order to estimate the usage of the machine, let's be conservative say 3% of the customers use the ATM machine in our calculations. For this example, we will assume that the merchant owns his own. (The merchant surcharge varies if the machine is placed or split.) In this example, we will assume the we had free ATM placement and the store owner is receiving 75c per transaction. Let's say your establishment sees 300 customers a day. We will take 3% of that which gives us 9 people using the ATM machine a day.
9 ATM transactions x $.75 = in daily surcharge revenue Let's multiply the daily surcharge revenue $6.75 in daily surcharge revenue. Let's multiply the daily surcharge revenue $4.50 x 30 days, which gives us $202 in monthly surcharge revenue. Let's multiply the monthly surcharge revenue $135 x 12 months, which gives us $2430 yearly in surcharge revenue.
Additional Spending Revenue Based on 7-11 statistics for customer spending, a customer who uses a store's ATM spends 25% more in purchases. For this example, let's say an average customer spends $10 in the establishment. $10 x 25% = $2.50 additional spending revenue per ATM user. $2.50 x 9 transactions a day = $22.50 additional spending revenue per day. Let's multiply the additional daily spending revenue x 30 days, which gives us $675 in monthly spending revenue. Let's multiply the monthly spending revenue $675 x 12 months, which gives us $8100 in yearly spending revenue.
Reduced Credit Card Fees If we add the increased revenue to the potential credit card processing fees you will save each month instead by receiving cash payments instead, you have established a considerable income generated each year from having an ATM machine in your establishment